Segment by Type
• 13 inches • 15 inches • 17 inches • OthersSegment by Applications
• Desktop • LaptopKey Companies covered in this report:• 3M India Ltd • Saint-Gobain India Pvt. Ltd • Blue Light Filter • Cleantek • Amkette • Elofic Industries Ltd • Micromax Informatics • Intex Technologies • Spigen India • SyskaFill out the download sample Report form to access the complete list of key players.Competitor Analysis
The report also provides analysis of leading market participants including: • Key companies Screen Filter revenues in Indian market, 2019-2024 (Estimated), ($ millions) • Key companies Screen Filter revenues share in Indian market, 2023 (%) • Key companies Screen Filter sales in Indian market, 2019-2024 (Estimated), • Key companies Screen Filter sales share in Indian market, 2023 (%)Drivers
- Rising Smartphone and Electronics Penetration: India is one of the fastest-growing markets for consumer electronics, particularly smartphones, tablets, and laptops. With an increasing number of users, the need to protect these devices’ screens is growing, driving the demand for screen filters.
- Increased Awareness of Eye Health: The rise in awareness about the harmful effects of blue light emitted from digital screens is pushing consumers toward purchasing blue light filters for their devices. This is further amplified by the growing prevalence of digital eye strain and other related issues due to prolonged screen exposure.
- Remote Working and E-Learning Trends: The surge in work-from-home and e-learning trends post-pandemic has led to longer screen time for both professionals and students. This has resulted in a higher demand for screen filters to reduce glare, protect privacy, and safeguard users’ eyes from harmful emissions.
- Growing Middle-Class Population with Rising Disposable Income: As India's middle-class population grows, coupled with rising disposable incomes, more people are investing in premium accessories for their gadgets, including high-quality screen filters that enhance the user experience and prolong device longevity.
- Technological Advancements in Screen Filter Products: Continuous innovation in screen filter technologies, such as anti-glare coatings, privacy filters, and scratch-resistant layers, is also attracting a large number of customers, further driving market expansion.
Restraints
- Availability of Cheaper Alternatives: The Indian market is flooded with low-cost screen protectors and filters, particularly from local or unbranded manufacturers. These cheaper alternatives often undercut the premium brands, making it difficult for high-end products to penetrate all consumer segments.
- Limited Awareness in Rural Areas: While urban consumers are aware of the benefits of screen filters, there is limited penetration and awareness in rural and semi-urban areas. This regional disparity in awareness limits the potential market for screen filters in the country.
- High Cost of Advanced Screen Filters: Privacy filters and blue light protection filters, which offer more advanced protection, tend to be more expensive. The higher price point of these products can be a deterrent for cost-sensitive consumers in India, especially in the mass market segment.
- Durability Issues: Many consumers still perceive screen filters as short-term solutions that require frequent replacement due to wear and tear. This perception hampers the repeat purchase rate and overall market growth.
Opportunities
- Expansion in Emerging Markets: As India’s digital ecosystem continues to grow, there are ample opportunities for screen filter manufacturers to expand into tier-2 and tier-3 cities. With increasing smartphone adoption in these areas, tapping into these markets could significantly boost revenues.
- Growing Demand for Health-Centric Products: With increasing awareness of eye health and wellness, screen filter manufacturers have the opportunity to innovate and market their products as essential tools for preventing long-term eye strain. This could open up new customer bases, particularly among parents, educational institutions, and companies that prioritize employee well-being.
- Partnerships with Electronics Manufacturers: Strategic partnerships with consumer electronics manufacturers could present significant growth opportunities. Companies that supply screen filters directly through smartphone and laptop OEMs can integrate their products as a standard accessory offering, thus capturing a wider market.
- E-Commerce Growth: The rapid growth of e-commerce platforms in India provides a direct sales channel for screen filter manufacturers. The shift towards online shopping, particularly for tech accessories, allows brands to reach a broader audience more efficiently and cater to a growing demand for convenience and quick delivery.
Challenges
- Counterfeit Products: The Indian market is often plagued by the availability of counterfeit and substandard screen filters, which can undermine consumer trust in quality products. This challenges the growth of reputable brands, as counterfeit products dilute the market and often lead to customer dissatisfaction.
- Price Sensitivity of Indian Consumers: Indian consumers are highly price-conscious, and while the demand for screen protection exists, many opt for the cheapest available options, even if they compromise on quality. This puts pressure on manufacturers to balance between affordability and innovation without compromising profitability.
- Regulatory and Supply Chain Barriers: Import regulations, taxes, and duties on electronics accessories can impact the pricing and availability of certain screen filters, especially those manufactured outside India. Additionally, supply chain disruptions, as witnessed during the COVID-19 pandemic, can create bottlenecks and affect timely distribution.
- Intense Competition: The screen filter market is highly competitive, with numerous local and international players vying for market share. The presence of well-established global brands, as well as local manufacturers, creates a fiercely competitive environment, requiring constant innovation and marketing strategies to stand out.
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