Europe Pet Identification Chips Market, Emerging Trends, Technological Advancements, and Business Strategies 2024-2030

Europe Pet Identification Chips Market size was valued at US$ 89.7 million in 2024 and is projected to reach US$ 123.5 million by 2030, at a CAGR of 5.5% during the forecast period 2024-2030.

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Europe Pet Identification Chips Market size was valued at US$ 89.7 million in 2024 and is projected to reach US$ 123.5 million by 2030, at a CAGR of 5.5% during the forecast period 2024-2030.Pet identification chips are microchips implanted in animals for identification purposes, storing unique information that can be read by a scanner.Market growth is driven by increasing pet ownership and stricter regulations on pet identification in European countries. Rising awareness about pet safety and the benefits of microchipping support market expansion. Technological advancements in chip design and database management systems are improving the efficiency and reliability of pet identification.Report IncludesThis report is an essential reference for who looks for detailed information on Europe Pet Identification Chips. The report covers data on Europe markets including historical and future trends for supply, market size, prices, trading, competition and value chain as well as Europe major vendors¡¯ information. In addition to the data part, the report also provides overview of Pet Identification Chips, including classification, application, manufacturing technology, industry chain analysis and latest market dynamics. Finally, a customization report in order to meet user's requirements is also available.This report aims to provide a comprehensive presentation of the Europe Pet Identification Chips, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Pet Identification Chips. This report contains market size and forecasts of Pet Identification Chips in Europe, including the following market information: We surveyed the Pet Identification Chips manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.Total Market by Segment:

by Country

•    Germany •    United Kingdom •    France •    Italy •    Spain •    Netherlands •    Belgium

by Products type:

•    125 KHz Chip •    128 KHz Chip •    134.2 KHz Chip

by Application:

•    Animal Shelter •    Pet Hospital •    Pet Shop •    Family •    Others

key players include: (At least 8-10 companies included)

•    Virbac •    Datamars •    Trovan, Ltd. •    Pet-ID Microchips •    Bayer AG •    Sure Petcare (Antelliq) •    Merck Sharp & Dohme Corp. (part of MSD Animal Health) •    Agria •    BackHome (BioThermo) •     Company 10Including or excluding key companies relevant to your analysis.

Competitor Analysis

The report also provides analysis of leading market participants including: •    Key companies Pet Identification Chips revenues in Europe market, 2019-2024 (Estimated), ($ millions) •    Key companies Pet Identification Chips revenues share in Europe market, 2023 (%) •    Key companies Pet Identification Chips sales in Europe market, 2019-2024 (Estimated), •    Key companies Pet Identification Chips sales share in Europe market, 2023 (%)

Drivers:

  1. Increasing Pet Ownership: Over recent years, pet ownership in Europe has grown significantly. According to various reports, a substantial portion of European households now own pets, particularly dogs and cats. As more people treat their pets as family members, the demand for pet identification chips has risen, driven by the desire to ensure the safety and well-being of their pets.
  2. Stringent Pet Ownership Regulations: Several European countries have made it mandatory for pets, particularly dogs and cats, to be microchipped as part of government regulations for pet registration and identification. Laws like the UK’s compulsory microchipping for dogs and the European Union’s Pet Travel Scheme (PETS) have played a significant role in boosting the demand for pet identification chips. These regulations help in identifying lost pets and preventing animal theft.
  3. Rising Awareness About Pet Safety: Increasing awareness among pet owners about the safety benefits of microchipping has been a key market driver. Pet identification chips ensure that pets can be easily identified and returned to their owners if lost or stolen. Pet recovery services, animal welfare organizations, and veterinary clinics often recommend microchipping as an effective way to reunite pets with their families.
  4. Technological Advancements in Microchipping: Advances in RFID (Radio Frequency Identification) technology have improved the efficiency and affordability of pet identification chips. Modern microchips are smaller, easier to implant, and more reliable, making the process of tagging pets more convenient for both veterinarians and pet owners. These innovations, along with better integration with national and international databases, have spurred demand for pet identification chips across Europe.

Restraints:

  1. Cost of Implantation: While the price of pet identification chips has decreased over time, the total cost of implantation, including veterinarian fees, can still be a barrier for some pet owners. In low-income households or regions where veterinary services are expensive, pet owners may be reluctant to bear the cost of microchipping, especially if it is not legally mandated.
  2. Lack of Universal Compliance: While many European countries have laws that require pet microchipping, enforcement of these laws can vary. In certain rural areas or smaller countries, there may be lower levels of compliance, either due to a lack of awareness or inadequate monitoring. This inconsistency in compliance can restrain the growth of the pet identification chip market.
  3. Concerns About Privacy and Health Impacts: Some pet owners express concerns about the long-term health impacts of implanting foreign objects in their pets’ bodies, even though pet identification chips are generally regarded as safe. There are also occasional privacy concerns, with some individuals worried about potential misuse of personal information linked to the microchip databases.
  4. Competition from Alternative Identification Methods: While microchips are widely regarded as a reliable method of pet identification, other alternatives such as GPS-enabled collars and RFID tags embedded in collars also provide tracking and identification features. These products are often seen as more accessible and user-friendly, posing a challenge to the widespread adoption of microchips.

Opportunities:

  1. Increasing Focus on Pet Health and Well-being: With pets increasingly being considered family members, there is a growing trend towards improving pet health, well-being, and safety. This trend provides an opportunity for manufacturers to expand into value-added services like microchip-enabled medical records or integration with pet insurance, offering enhanced benefits alongside identification.
  2. Cross-Border Pet Travel and Identification: The rise of pet-friendly travel options across Europe has created an opportunity for the pet identification chip market. The European Union’s Pet Travel Scheme requires pets to be microchipped to travel freely between member states, driving demand for pet chips, particularly among frequent travelers who bring their pets along on trips.
  3. Adoption of Pet Identification in Emerging Markets: Eastern European countries, while traditionally slower in adopting pet microchipping practices, are showing increasing levels of pet ownership and awareness about the benefits of microchipping. With increased urbanization and access to veterinary services, these markets represent a potential growth area for the pet identification chip industry.
  4. Technological Integration with Smart Devices: As smart home and wearable technology become more integrated into daily life, there is potential for microchip companies to collaborate with tech firms to offer more sophisticated pet tracking solutions. The integration of microchips with smartphone apps that provide real-time pet health or location updates could attract tech-savvy pet owners looking for more comprehensive safety and monitoring tools.

Challenges:

  1. Database Integration and Standardization: One of the major challenges in the European pet identification chip market is the lack of a standardized, centralized database across all countries. While individual countries maintain databases, the lack of interoperability between these databases can create difficulties in identifying pets, especially when they move across borders. Harmonizing database standards across Europe would be a significant step forward but remains a challenge for manufacturers and governments alike.
  2. Rural Penetration: In rural parts of Europe, especially in Eastern Europe and the less developed regions of the continent, the adoption of pet microchipping is significantly lower. Rural communities may not prioritize microchipping due to a lower perceived risk of pet loss or theft, and access to veterinary services capable of microchipping may be limited. This poses a challenge for companies looking to expand into these markets.
  3. Overcoming Resistance to Change: In some European regions, there remains cultural resistance to microchipping pets. Some pet owners are hesitant to adopt new technologies for fear of potential side effects or due to skepticism about the benefits. Overcoming this resistance requires extensive awareness campaigns and assurance from trusted authorities like veterinarians and animal welfare groups.
  4. Data Security and Privacy Concerns: As pet identification chips become more widely adopted and are linked to more detailed databases, there may be growing concerns about the privacy and security of personal information. Pet owners may worry about the unauthorized access or misuse of data linked to their pets’ microchips, especially as pet identification systems become integrated with other services like pet insurance or veterinary care.
Key Points of this Report: •    The depth industry chain includes analysis value chain analysis, porter five forces model analysis and cost structure analysis •    The report covers Europe and country-wise market of Pet Identification Chips •    It describes present situation, historical background and future forecast •    Comprehensive data showing Pet Identification Chips capacities, production, consumption, trade statistics, and prices in the recent years are provided •    The report indicates a wealth of information on Pet Identification Chips manufacturers •    Pet Identification Chips forecast for next five years, including market volumes and prices is also provided •    Raw Material Supply and Downstream Consumer Information is also included •    Any other user's requirements which is feasible for usReasons to Purchase this Report: •    Analyzing the outlook of the market with the recent trends and SWOT analysis •    Market dynamics scenario, along with growth opportunities of the market in the years to come •    Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects •    Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market. •    Market value (USD Million) and volume (Units Million) data for each segment and sub-segment •    Distribution Channel sales Analysis by Value •    Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years •    Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players •    1-year analyst support, along with the data support in excel format.

Europe Pet Identification Chips Market, Emerging Trends, Technological Advancements, and Business Strategies 2024-2030

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Table of Content

1 Market Overview    

1.1 Product Overview and Scope of Pet Identification Chips

1.2 Segment by Type    

1.2.1 Europe Market Size YoY Growth Rate Analysis by Type: 2023 VS 2030
1.2.2 125 KHz Chip
1.2.3 128 KHz Chip
1.2.4 134.2 KHz Chip

1.3 Segment by Application  

1.3.1 Europe Market Size YoY Growth Rate Analysis by Application: 2023 VS 2030
1.3.2    Animal Shelter
1.3.3    Pet Hospital
1.3.4    Pet Shop
1.3.5    Family
1.3.6    Others
1.4 Europe Market Growth Prospects
1.4.1 Europe Revenue Estimates and Forecasts (2019-2030)
1.4.2 Europe Production Estimates and Forecasts (2019-2030)

2 Europe Growth Trends    

2.1 Industry Trends
2.1.1 SWOT Analysis
2.1.2 PESTEL Analysis
2.1.3 Porter’s Five Forces Analysis
2.2 Potential Market and Growth Potential Analysis

3 Market Competition by Manufacturers  

3.1 Europe Production by Manufacturers (2019-2023)
3.2 Europe Revenue Market Share by Manufacturers (2019-2023)
3.3 Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.4 Europe Average Price by Manufacturers (2019-2023)
3.5 Manufacturers Production Sites, Area Served, Product Type
3.6 Market Competitive Situation and Trends
3.6.1 Market Concentration Rate
3.6.2 Europe 5 and 10 Largest Players Market Share by Revenue
3.6.3 Mergers & Acquisitions, Expansion

4 Production by Region

4.1 Europe Production
4.1.1 Europe Production YoY Growth Rate (2019-2023)
4.1.2 Europe Production, Revenue, Price and Gross Margin (2019-2024)

5 Consumption by Region  

5.1 Europe
5.1.1 Europe Consumption by Country
5.1.2 Europe Sales, Consumption, Export, Import (2019-2023)
5.1.1 Germany
5.2.2 United Kingdom
5.3.3 France
5.4.4 Italy
5.5.5 Spain
5.6.6 Netherlands
5.7.7 Belgium

6 Segment by Type   

6.1 Europe Production Market Share by Type (2019-2024)
6.2 Europe Revenue Market Share by Type (2019-2024)
6.3 Europe Price by Type (2019-2024)

7 Segment by Application  

7.1 Europe Production Market Share by Application (2019-2024)
7.2 Europe Revenue Market Share by Application (2019-2024)
7.3 Europe Price by Application (2019-2024)

8 Key Companies Profiled    

8.1 Virbac
8.1.1 Virbac Corporation Information
8.1.2 Virbac Product Portfolio
8.1.3 Virbac Production Capacity, Revenue, Price and Gross Margin (2019-2024)
8.1.4 Virbac Main Business and Markets Served
8.1.5 Virbac Recent Developments/Updates
8.2 Datamars
8.2.1 Datamars Corporation Information
8.2.2 Datamars Product Portfolio
8.2.3 Datamars Production Capacity, Revenue, Price and Gross Margin (2019-2024)
8.2.4 Datamars Main Business and Markets Served
8.2.5 Datamars Recent Developments/Updates
8.3 Trovan, Ltd.
8.3.1 Trovan, Ltd. Corporation Information
8.3.2 Trovan, Ltd. Product Portfolio
8.3.3 Trovan, Ltd. Production Capacity, Revenue, Price and Gross Margin (2019-2024)
8.3.4 Trovan, Ltd. Main Business and Markets Served
8.3.5 Trovan, Ltd. Recent Developments/Updates
8.4 Pet-ID Microchips
8.4.1 Pet-ID Microchips Corporation Information
8.4.2 Pet-ID Microchips Product Portfolio
8.4.3 Pet-ID Microchips Production Capacity, Revenue, Price and Gross Margin (2019-2024)
8.4.4 Pet-ID Microchips Main Business and Markets Served
8.4.5 Pet-ID Microchips Recent Developments/Updates
8.5 Bayer AG
8.5.1 Bayer AG Corporation Information
8.5.2 Bayer AG Product Portfolio
8.5.3 Bayer AG Production Capacity, Revenue, Price and Gross Margin (2019-2024)
8.5.4 Bayer AG Main Business and Markets Served
8.5.5 Bayer AG Recent Developments/Updates
8.6 Sure Petcare (Antelliq)
8.6.1 Sure Petcare (Antelliq) Corporation Information
8.6.2 Sure Petcare (Antelliq) Product Portfolio
8.6.3 Sure Petcare (Antelliq) Production Capacity, Revenue, Price and Gross Margin (2019-2024)
8.6.4 Sure Petcare (Antelliq) Main Business and Markets Served
8.6.5 Sure Petcare (Antelliq) Recent Developments/Updates
8.7 Merck Sharp & Dohme Corp. (part of MSD Animal Health)
8.7.1 Merck Sharp & Dohme Corp. (part of MSD Animal Health) Corporation Information
8.7.2 Merck Sharp & Dohme Corp. (part of MSD Animal Health) Production Capacity, Revenue, Price and Gross Margin (2019-2024)
8.7.3 Merck Sharp & Dohme Corp. (part of MSD Animal Health) Main Business and Markets Served
8.7.4 Merck Sharp & Dohme Corp. (part of MSD Animal Health) Recent Developments/Updates
8.8 Agria
8.8.1 Agria Corporation Information
8.8.2 Agria Product Portfolio
8.8.3 Agria Production Capacity, Revenue, Price and Gross Margin (2019-2024)
8.8.4 Agria Main Business and Markets Served
8.8.5 Agria Recent Developments/Updates
8.9 BackHome (BioThermo)
8.9.1 BackHome (BioThermo) Corporation Information
8.9.2 BackHome (BioThermo) Product Portfolio
8.9.3 BackHome (BioThermo) Production Capacity, Revenue, Price and Gross Margin (2019-2024)
8.9.4 BackHome (BioThermo) Main Business and Markets Served
8.9.5 BackHome (BioThermo) Recent Developments/Updates

9 Manufacturing Cost Analysis    

9.1 Key Raw Materials Analysis
9.1.1 Key Raw Materials
9.1.2 Key Suppliers of Raw Materials
9.2 Proportion of Manufacturing Cost Structure
9.3 Manufacturing Process Analysis of Pet Identification Chips
9.4 Industrial Chain Analysis

10 Marketing Channel, Distributors and Customers  

10.1 Marketing Channel
10.2 Distributors List
10.3 Customers

11 Market Dynamics

11.1 Industry Trends
11.2 Market Drivers
11.3 Market Challenges
11.4 Market Restraints

12 Production and Supply Forecast

12.1 Europe Production, Revenue Forecast (2024-2030)

13 Consumption and Demand Forecast  

13.1 Europe Forecasted Consumption of by Country

14 Forecast by Type and by Application  

14.1 Europe Production, Revenue and Price Forecast by Type (2024-2030)
14.1.1 Europe Forecasted Production of by Type (2024-2030)
14.1.2 Europe Forecasted Revenue of by Type (2024-2030)
14.1.3 Europe Forecasted Price of by Type (2024-2030)
14.2 Europe Production, Revenue and Price Forecast by Application (2024-2030)
14.2.1 Europe Forecasted Production of by Application (2024-2030)
14.2.2 Europe Forecasted Revenue of by Application (2024-2030)
14.2.3 Europe Forecasted Price of by Application (2024-2030)

15 Research Findings and Conclusion   

16 Methodology and Data Source    

16.1 Methodology/Research Approach
16.1.1 Research Programs/Design
16.1.2 Market Size Estimation
16.1.3 Market Breakdown and Data Triangulation
16.2 Data Source
16.2.1 Secondary Sources
16.2.2 Primary Sources
16.3 Author List
16.4 Disclaimer

17 Appendix    

17.1 Note
17.2 Examples of Clients